A Lot of Potential in the Metaverse : Apple CEO

Apple sees a Lot of Potential in the Metaverse says Apple CEO Tim Cook. Let us dig deeper and find out more details about this.


Apple Inc, the largest corporation on the world might be heading to the Metaverse. Apple’s CEO revealed the intent after he was asked a question in the company’s earning call.


Apple’s CEO, Tim Cook, who assumed the position since 2011 was attending the company’s Quarter 1 earning call of 2022. He was asked the question, “How are you thinking about the Metaverse opportunity and Apple’s role in that market?”

For this question, Cook replied “We’re a company in the business of innovation. So we’re always exploring new and emerging technologies. And I’ve spoken at length about how this area is very interesting to us.”

The CEO further said that “Right now, we have over 14,000 ARKit apps in the App Store, which provide incredible AR [augmented reality] experiences for millions of people today.”

Apple seeing a lot of potential

The CEO affirmed that the company realises the potential of the Metaverse. He said that, “We see a lot of potential in this space and are investing accordingly.”

Metaverse is like a golden opportunity for tech companies. Metaverse has so much monetary potential that many individuals and organisations are jumping in it for profits.

Metaverse, A market worth Trillions

Experts give an estimate that the Multiverse is worth Trillions of dollars. Investment banks such as Goldman Sachs and Morgan Stanley estimate the Metaverse to be a potential $8 trillion worth of market opportunity.


Apple sees a Lot of Potential in the Metaverse says Apple CEO Tim Cook. If the largest company in the world makes its mind to venture into the Metaverse, the whole Metaverse will transform like we’ve never seen before.

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