- Adidas has confirmed that it will “Jump Into The Metaverse” with Bored Ape Yacht Club, Punks Comic, and gmoney.
- On its website, the company posted a link to a Metaverse landing page and declared that it had purchased a Bored Ape Yacht Club NFT.
- Since Facebook’s rebranding to Meta, interest in the Metaverse has exploded, with major corporations such as Adidas eager to be on board.
Adidas has provided additional information about its upcoming ambitions to enter the Metaverse. The legendary clothing brand has teamed up with the Bored Ape Yacht Club, Punks Comic, and NFT collector gmoney, as well as adopting its own Bored Ape.
Adidas is the latest large corporation to jump on the Metaverse bandwagon, and it’s starting with a membership in the Bored Ape Yacht Club.
Right after the collaboration, Adidas changed its Profile picture with the Ape’s image on Twitter.
The fashion brand’s move to Web3 was originally revealed on Sunday. When teasers from Bored Ape Yacht Club, Punks Comic, and gmoney all hinted at a collaboration.
Throughout the week, speculation about Adidas’ entry into the area rose. It was until a series of digital Adidas goods were shown via MetaHero, an NFT initiative from the people behind Punks Comic.
Adidas has now provided more facts about their ambitions. The company announced the agreement on Twitter on Thursday, saying it will be diving “Into The Metaverse with @BoredApeYC, @gmoneyNFT, & @punkscomic.”
Adidas also sponsored a Twitter Spaces call with a bunch of employees, a Bored Ape Yacht Club representative, and gmoney as speakers.
Several presenters were asked to express their ideas on what the Metaverse meant in one word during the call.
GROWING INTEREST OF INVESTORS IN NFTs
The increased interest in the Metaverse, NFTs, and Web3 has benefited the Bored Ape Yacht Club.
Since the project’s inception in April, the value of Bored Ape NFTs has skyrocketed. Currently selling cheapest nfts for around $200,000 in Ethereum on the secondary market.
Jimmy Fallon, Steph Curry, and DJ Khaled are among the celebs who have joined the Bored Ape Yacht Club by acquiring their own apes.
They’ve all utilised their Twitter avatars to show off their NFT purchases to their followers, just like Adidas.
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