Adidas Originals has joined a number of other lifestyle brands in entering the metaverse. For its metaverse debut, the business has worked with two non-fungible tokens (NFTs) players — Bored Ape Yacht Club and Pixel Vaults Punks Comic — as well as crypto investor Gmoney. After replacing the official Twitter handle’s profile photo with a Bored Ape image, the sportswear company defined the metaverse as a “universe of endless possibilities.”
“This autumn, Adidas, which is known for championing innovative ideas, is settling down at the cutting edge of creativity: The Metaverse. What are we aiming for there? To see each and every one of its residents prosper.
A Metaverse is a place where everyone, in any form, may express their most unique ideas and be their most true selves. “Those pioneers may own a portion of what they produce owing to the blockchain (and NFTs),” according to an item on the Adidas mobile app.
The cartoonised monkey can be seen wearing an Adidas track jacket with prints of Punks Comic and Gmoney logos in the Bored Ape image that has been set as Adidas’ new Twitter picture.
Three apes from outer space can be seen invading the Earth and landing on a metaverse territory styled like the shoe company emblem in a 29-second video clip posted by Adidas.
Over 10,000 NFTs have been generated on the Ethereum blockchain as part of the Bored Ape Yacht Club NFT series.
The Punk’s Comic, on the other hand, combines the worlds of NFTs with real comic books to produce new-age crypto comics.
Gmoney is a well-known cryptocurrency and NFT influencer who has been on the Fortune NFTy 50 list.
Adidas announced its foray into the metaverse and a relationship with Coinbase at the end of November, and it had already begun playing the metaverse game The Sandbox.
It is far from the first brand to have entered the Metaverse, which, according to Bloomberg Intelligence, may be worth $800 billion (approximately Rs. 59,58,719 crore) by 2024.
In the following days, Balenciaga and Nike will also debut metaverse-related projects.