Earlier this year, Amitabh Bachchan became one of the first prominent Indian celebrities to unveil his non-fungible token (NFT) series. Excited admirers of the Bollywood star spent a total of $966,000 for digital memorabilia from his NFT series (approximately Rs. 7.18 crore). A recitation of his father’s renowned poem “Madhubala,” autographed antique posters of himself, and other objects related to his identity, career, and popularity were among the items in Bachchan’s series.
The bidding for this collection began on November 1 and ended on November 4, the day of India’s most important celebration, Diwali.
“In this digital era, NFTs have opened up a whole new universe of possibilities for me to engage with my fans even more than before. The successful auction of my NFTs, which contained some of the most beloved and intimate moments of my life and career, was so warmly appreciated and invested in by my fans,” the 79-year-old actor said in a statement.
On Twitter, the veteran actor, who is known for his sequentially numbered messages, has been expressing his joy over his NFT collection under the account @SrBachchan.
Beyondlife.club, the NFT exchange site that auctioned the NFTs, also turned to Twitter to highlight Bachchan’s NFT collection’s blazing success.
The “Madhushala” poem recital, which was recorded in the actor’s own voice and sold for $756,000 (approximately Rs. 5.5 crores) at the end of the bidding, was the most expensive item from the series. On the first day of the auction, it had received offers of up to $420,000 (approximately Rs. 3 crores).
Beyondlife.club has also revealed a unique “Loot Box” for Amitabh Bachchan’s NFTs, which will allow customers to win NFT presents as well as a chance to obtain additional art pieces and antique posters of the Sholay film star.
According to Beyondlife.com, the 5,000 LootBox NFTs were sold within 54 minutes of coming live, with bids totaling $50,000 (approximately Rs. 37 lakh).
Limited-edition vintage posters with a digital NFT certificate of authenticity, as well as BigB Punks and NFT Arts, sold for $94,052 (approximately Rs. 69.8 lakh) and $66,900 (about Rs. 49.6 lakh), respectively.
Other Bollywood superstars are rapidly adopting the NFT trend as well.
Manish Malhotra, an Indian fashion designer, published a five-piece NFT collection on the WazirX crypto trading platform in October.
Sunny Leone, the first Bollywood actress to invest in NFTs, was also said to have done so last month.
Suniel Shetty, Aamir Ali, Mika Singh, and Sidhu Moose Wala, among others, were among the Indian artists that signed up for Colexion’s NFT trading platform in September.