What are Business Application of Metaverse?

    Tanya Sharma
    Tanya Sharma
    Published on March 17, 2023 03:50 AM

    The goal of this article is to shine a light on these new commerce models in order to raise awareness and explore the possibilities of how commerce may transcend eCommerce and physical retail.

    Commercial business in metaverse
    Source: Decentraland

    Metaverse is a virtual universe in which everything is possible. The metaverse, as defined by Neal Stephenson's science fiction novel "Snow Crash," is a communal virtual shared area that blurs the border between the real and digital worlds. 

    Given the current spike in interest in this technology, it's evident that the metaverse is set to disrupt not only the entertainment sector but also the commercial world. Consider it a cross between "Ready Player One" and "Shark Tank," where entrepreneurs can display their products and services in a way that goes beyond physical constraints. 

    In this article, we'll delve into the intriguing realm of metaverse commerce, where digital avatars purchase at virtual stores and have business meetings in immersive conference rooms.

    What is Metaverse?

    The word "Metaverse" refers to a communal virtual shared area that blurs the distinction between the real and digital worlds. It's a virtual world in which users may create and interact with digital versions of themselves known as avatars and participate in a range of activities including as socializing, gaming, and even doing business.

    The notion of the metaverse is not new, with its origins extending back to science fiction works such as "Snow Crash" by Neal Stephenson. Recent advances in virtual reality and blockchain technology, on the other hand, have pushed the metaverse closer to reality than ever before.

    In actuality, the concept and ideology underlying the metaverse have been in use since then, mostly through movies and games. According to one idea, popular games such as Roblox, Minecraft, and Fortnite are propelled by a fundamental metaverse in which users meet in 2D worlds and interact and play with one another.

    Second Life, which is already 20 years old, is yet another excellent example of a metaverse-based social and gaming platform.

    Apple, Sony, Facebook, Google, Microsoft, and others are now investing billions of dollars to construct the next version of the Internet by merging the capabilities of AR/VR headsets, smartphones, personal PCs, and cloud-connected servers.

    Business Application of Metaverse

    The business applications for the metaverse are much the same as the business apps for Web2. What has changed is the introduction and availability of Web3 technology that enables small enterprises.

    Let's go right to the point and investigate the metaverse's extraordinary prospects for genuine, practical, and strong commercial applications. They are based on our own business ventures with major brands, industry experts, and observed market trends.

    Metaverse in e-Commerce (D2A)

    According to a recent poll performed by Zipline (one of the world's top delivery drone firms), 85% of Gen-Z respondents, 75% of millennials, and 69% of Gen-Xers expressed interest in hybrid shopping experiences, which include the use of mixed reality in retail shops and online shopping.

    While current shopping models are primarily focused on physical-to-physical, digital-to-physical, and virtual-to-virtual transactions, the next step is to integrate virtual-to-physical and physical-to-virtual sales. 

    This presents a unique challenge for businesses operating in the metaverse: how can they seamlessly facilitate purchases across these different domains?

    One emerging solution is the Direct-to-Avatar (D2A) business model. D2A focuses on selling virtual goods, physical items, or real-world experiences directly to a customer's avatar in the metaverse. This approach bypasses traditional marketing methods by leveraging in-game personas to sell products and services. 

    While it may seem counterintuitive, D2A is quickly becoming a fast-growing market segment, with customers feeling a greater sense of connection to virtual purchases that may or may not have real-world counterparts.

    D2A is not just limited to selling virtual goods within the metaverse, however. Brands can also use D2A to sell virtual-to-virtual, physical-to-virtual, and virtual-to-physical products and services. As such, D2A has the potential to transform not only the D2C model but also the B2B and B2C paradigms.

    Customer care Through Metaverse

    Small commerce businesses may take use of the metaverse to improve their customer service. Businesses of all sizes are seeking new methods to communicate with their consumers and give help in a virtual environment as the world becomes more digital.

    Creating a virtual shop is one way small companies may use the metaverse to improve their customer service. Small companies may offer a unique and engaging shopping experience by developing a virtual store that allows customers to engage with products and services in a virtual environment. This can assist small businesses to strengthen client connections and enhance revenue.

    Offering virtual consultations is another way small businesses may use the metaverse to improve their customer service. Virtual platforms enable small businesses to communicate with clients in real time and give tailored assistance and guidance. This is especially beneficial for organizations that provide complicated or technological products and services.

    Small businesses may utilize the metaverse to give help through traditional channels like email and phone support, in addition to these virtual options. Small firms, on the other hand, may provide a more engaging and immersive customer service experience by using the unique qualities of the metaverse.

    In a nutshell:

    • Small commerce businesses can utilize the metaverse to improve customer service in the digital world.

    • Creating a virtual shop can provide a unique and engaging shopping experience for customers.

    • Offering virtual consultations through the metaverse can provide real-time, tailored assistance and guidance to clients.

    • Small businesses can still use traditional channels like email and phone support but can enhance their customer service experience with the immersive qualities of the metaverse.

    • Utilizing the metaverse can help small businesses strengthen customer connections and increase revenue.

    Payments through Metaverse

    Businesses are looking for new ways to optimize the flow of trade over the internet. One growing concern is frictionless payments. Users in the metaverse can buy virtual products and services using virtual or real-world money, although the payment procedure is typically laborious and sluggish.

    To remedy this issue, businesses are searching for a new payment options tailored exclusively for the metaverse. One strategy is to leverage blockchain technology to build decentralized payment systems that enable quicker and more secure transactions. 

    This strategy can eliminate the need for middlemen like banks and payment processors, lowering transaction costs and increasing payment speed and efficiency.

    Usage of digital wallets is another solution to seamless payments in the metaverse. These wallets may hold virtual currency and provide simple and smooth user transactions. Digital wallets can also be connected to real-world payment systems, allowing users to smoothly switch between the two.

    Apart from payment options, companies are looking at new methods to optimize the flow of trade in the metaverse. One strategy is to set up virtual markets where users may purchase and trade virtual products and services. These markets can serve as a primary center for metaverse commerce, making it easier for consumers to discover new items and services.

    Why the Open Metaverse Matters?

    The emergence of the metaverse has raised serious concerns regarding digital identity and data ownership. When Meta, formerly known as Facebook, released their version of the metaverse, it was apparent that they wanted to retain control over users' digital identities and data. This raises privacy issues as well as concerns about the concentration of power in the hands of a few businesses.

    Here is where the open metaverse enters the picture. An open metaverse is one that is open to anyone, regardless of background or financial resources. Users have control over their own data and experiences in this environment. This implies users have control over who gets access to their data and how it is utilized.

    The open metaverse is especially crucial in light of the recent controversy over Facebook's management of user data. Individuals are becoming more conscious of the worth of their digital selves and demanding more control over their data. Users may reclaim ownership of their digital identities and guarantee that their data is not captured and sold without their permission by adopting an open metaverse.

    Moreover, an open metaverse can encourage cooperation and creativity. Anybody may participate in and contribute to the creation of new technologies and experiences by removing barriers to entry and providing a level playing field. This has the potential to result in the development of new products and services that benefit society as a whole.

    Accepting the Metaverse for e-Commerce Future

    The moment has come for business executives to acknowledge that they have two choices: remain entrenched in old paradigms and techniques of consumer purchasing, shopper marketing, and customer experience, or completely embrace new user experiences in virtual environments, and therefore the Metaverse. 

    Customer behavior is changing and evolving, and this will be exacerbated by Gen-reality, Alpha's which further blurs the actual and virtual difference.

    While there is no perfect blueprint for Metaverse marketing, there are already enough instances of projects from which we can learn to assist us going forward. With a comprehensive approach with defined goals and adaptability, you can finally have the confidence to dip your toe in the water, so to speak. 

    Nobody is proposing that you dive headfirst into the abyss. Taking small, manageable steps is the most practical approach to getting started. With each of your individual triumphs, you will be able to bridge the gap between the actual and virtual worlds. You will be blown away by the outcomes.


    What is the Metaverse?

    The metaverse refers to a collective virtual shared space that is created by the convergence of physical and virtual reality. It can be accessed through virtual reality, augmented reality, or other digital means.

    How can my business operate in the metaverse?

    There are several ways that businesses can operate in the metaverse, such as creating a virtual storefront, hosting virtual events, and selling virtual goods or services.

    What are the benefits of operating in the metaverse?

    Operating in the metaverse can provide businesses with new opportunities to reach customers, create immersive experiences, and explore new revenue streams.

    How do I create a virtual storefront?

    Creating a virtual storefront can involve designing a virtual space that mimics a physical store, and using virtual reality tools to allow customers to browse and purchase products.

    Can I sell virtual goods and services in the metaverse?

    Yes, businesses can sell virtual goods and services such as virtual real estate, virtual fashion items, and virtual experiences.

    How can I promote my business in the metaverse?

    Promoting your business in the metaverse can involve creating engaging content, collaborating with influencers or other businesses, and participating in virtual events or communities.

    Are there any legal considerations for operating in the metaverse?

    Yes, there may be legal considerations such as intellectual property rights, data privacy, and virtual currency regulations that businesses should be aware of when operating in the metaverse.