As part of an exclusive multi-year agreement, Cristiano Ronaldo's first NFT collection will be made available on Friday, November 18, by Binance, the world's foremost blockchain ecosystem, and crypto infrastructure firm. A global marketing effort involving Ronaldo will support the launch and introduce his followers to Web3 through the realm of NFTs.
The football game as we know it has unquestionably been revolutionized by Ronaldo, whose legacy includes trophies, medals, record-setting goals, and personal and team records. The NFT arena is now in the five-time Ballon D'or winner's sights.
In the middle of a media frenzy brought on by the slow release of his Piers Morgan interview, Cristiano Ronaldo revealed a multi-year relationship with Binance, a company that develops blockchain technology.
"We believe the metaverse and blockchain are the future of the internet," 一 stated Binance Co-Founder and Chief Marketing Officer He Yi.
He further alluded, "We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry."
The bankruptcy of Binance rival FTX this week has raced across the market, raising fears of financial contagion that may ignite additional devaluation of digital assets at a time when the crypto market is experiencing a severe crisis of confidence following a spate of high-profile catastrophes.
Meanwhile, it's possible that Ronaldo believes his reputation in the football world is at its lowest point because of his "explosive" interview with Piers Morgan, which has angered Manchester United supporters and soured his legacy with "the biggest club in the world."
The Portuguese footballer stated in a Binance statement:
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success.”
"With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support."
The first Cristiano Ronaldo NFT collection, which includes seven animated statues with four rarity levels—Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N)—will be released on November 18 at 9 a.m. UTC. Every NFT statue features a famous scene from Ronaldo's life, from his career-defining bicycle kicks through his early years in Portugal.
On the Binance NFT marketplace, an auction will be performed for the 45 CR7 NFTs with the main aspects of 5 SSR and 40 SR NFTs. NFTs will be given to the highest bidder after a 24-hour auction period.
SSR and SR bid prices will start around 10,000 and 1,700 BUSD, respectively.
The price for the Normal rarity of the remaining 6,600 NFTs (600 R and 6,000 N) on Binance will start from 77 BUSD.
Every rarity level will have a unique set of benefits, such as: - A private message from Cristiano Ronaldo
Binance and CR7 apparel that has been autographed
Access to all upcoming CR7 NFT drops
Free CR7 Mystery Boxes are available, and you may enter to win signed goods and other goodies at giveaways.