Elon Musk's Replacement Linda Yaccarino, Follows Dogecoin and Shiba Inu

Simar Marwaha
Simar Marwaha
Published on May 13, 2023 07:35 PM

Yaccarino has backed Twitter's initiatives to embrace open-source software and digital transparency by following a number of Dogecoin and Shiba Inu-related accounts on the social media platform.

Elon Musk's Replacement Linda Yaccarino Follows Dogecoin and Shiba Inu
Source: Getty

Elon Musk, the owner of Twitter, formally introduced Linda Yaccarino, the company's current advertising president, as his successor as CEO on Friday morning.  Yaccarino is an experienced media executive who previously managed advertising for Turner Broadcasting for 20 years before spending nearly 12 years at NBCUniversal. Her opinions on contentious matters that are presently dominating Twitter, such as the potential future function of cryptocurrency on the social media network, are, however, not widely known.

New CEO of Twitter, Linda Yaccarino Follows Dogecoin and Shiba Inu

As you are aware, Twitter's owner, Elon Musk, formally presented Linda Yaccarino as his replacement as CEO on Friday morning. Yaccarino now serves as the company's president of advertising.

Yaccarino is a seasoned media executive who worked at NBCUniversal for over 12 years after managing advertising for Turner Broadcasting for 20 years. However, not many people are aware of her views on the divisive topics that are currently taking over Twitter, such the possible role that cryptocurrencies may play there in the future. 

She might not be new to cryptocurrency, though, especially the meme-inspired coins that have long piqued the interest of her new employer. On Twitter, Yaccarino presently follows a large number of accounts related to Dogecoin and Shiba Inu, including the official accounts for both coins.

On Twitter, Yaccarino also follows a number of important members of the Dogecoin community, such as co-creator Billy Markus, DogeDesigner, the person behind MyDoge, a self-custodial Dogecoin wallet, and Sir Doge of the Coin, a well-known proponent and influencer of the cryptocurrency. 

She hasn't yet made any public remarks on how Dogecoin and other cryptocurrencies would fare on Twitter under her direction, though. But her heavily Dogecoin-focused Twitter activity is undoubtedly compatible with Musk's standing as an enthusiastic, if occasionally ironic, Dogecoin supporter. 

Musk has consistently hinted that the platform may accept cryptocurrency payments, notably Dogecoin. A Doge joke momentarily replaced Twitter's blue bird logo last month, which caused the coin's value to soar by 20%. 

Although Yaccarino's opinions on many matters relating to Bitcoin and Twitter are still unknown, the CEO has previously spoken out in favour of the website's initiatives to embrace open-source software and digital transparency—central aspects of the Bitcoin movement—under Musk's guidance.

"Open-sourcing and transparency... She remarked last month, when interviewing Musk in front of a Miami crowd at Possible, an annual conference for marketers, "I would say that's the difference between those other platforms you either don't use or have never heard of, and [Twitter]."




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