Updated on January 9, 2023 12:51 PM
In the gamified and participatory metaverse, Indian consumers can test out goods from companies like Puma and Nivea.
That is due to the introduction of a metaverse area by local e-commerce behemoth Flipkart, which allows users to browse and shop for products in a photorealistic virtual location.As large regional e-commerce platforms progressively experiment with blockchain and the Metaverse, consumers in India have more options for a digital buying experience.
On October 17, Flipkart formally announced the introduction of Flipverse with the goal of combining the greatest aspects of online and offline purchasing.
In this first edition of Flipverse, a wide range of firms will embrace the concept of a virtual theater to showcase their goods and promotions, from sportswear, wearable gadgets, and fashion to home appliances and cosmetics.
Numerous companies will take part in this edition, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India. The initial version of Flipverse is only available on Android and will be available for one week. The goal is to introduce Flipverse to millions of people and usher in the next phase of retail.
With the goal of bringing customers closer to their favorite companies, Flipverse was developed in partnership with the Polygon-incubated company eDAO. It enables users to build a metaverse avatar and go shopping in a virtual environment. Brands will be able to generate and build their metaverse-ready digital twin in the virtual world at the same time.
The Metaverse is one of the "major revolutions" in e-commerce, according to Naren Ravula, vice president of product strategy at Flipkart Labs, and it has enormous potential. We want to enhance customers' virtual and immersive shopping experiences by giving them access to their chosen brands, deals, SuperCoins, and digital collectibles, said Ravula.
One of the "killer use cases" of the Metaverse, according to Polygon co-founder Sandeep Nailwal, is e-commerce. However, the world has only "just begun to scratch the surface of what's possible in the metaverse."
One of the biggest e-commerce sites in India, Flipkart, has a reputation for using social media to make cryptic, loud remarks. There are other businesses in India experimenting with the Metaverse besides Flipkart.
Tech Mahindra, an international technology company based in India, announced the launch of TechMVerse in February 2022 with the goal of providing clients with engaging and immersive experiences. The company was apparently working on up to 60 metaverse projects as of July 2022.