The Brave and the Bold, a DC comic book series that initially appeared as an ongoing series in the 1950s and continued until the 1980s, combines well-known characters from throughout the DC Universe. It was followed by two miniseries in 1991 and 1999, although it is best recognised for being the first DC comic book to introduce the Justice League concept.
One of the top pop culture lifestyle brands is Funko. For consumers looking for concrete ways to connect with their favorite pop culture brands and characters, Funko designs, sources, and distributes licensed pop culture products across a variety of categories, including vinyl figures, board games, action toys, plush, apparel, housewares, and accessories.
A division of Warner Bros. Discovery Global Brands and Experiences, Warner Bros. Consumer Products (WBCP) brings the company's potent portfolio of entertainment brands and franchises into the worlds of fans. WBCP is one of the top licensing and retail merchandising businesses in the world thanks to its creative worldwide licensing and merchandising programmes, retail initiatives, and promotional collaborations.
On October 7, 2022, the limited-edition collection, which will be available only on Walmart.com, will give fans the chance to buy a specially created Digital Pop! and a physical collectible at the same time.
Per the Funko CEO Andrew Perlmutter, "We are excited to deliver this first-to-market opportunity to the world's largest mass retailer." This is a chance to make it simple for customers to purchase digital memorabilia of their favorite brands and characters.
The "phygital" bundle comes with a printed copy of a comic book cover from DC's "The Brave and the Bold" as well as a non-fungible token (NFT) that can be redeemed online.
The release, which makes its premiere only at Walmart Collector Con, is restricted to 30,000 copies and comes with a Digital Pop! NFT and its physical twin counterpart in each unit. After purchase, the NFTs are immediately redeemable.
According to CEO Andrew Perlmutter, Funko wants to "marry the two worlds" of physical and digital collecting.
Over the past year, Funko has made progress in creating NFT accessories for their "Pop!" action figures. Users were able to acquire both figurines and an NFT as part of the Teenage Mutant Ninja Turtles collection when it launched its digital asset extension in August 2021.
DC collectors can claim the NFT released on the World Asset eXchange blockchain (WAX), which supports 30,000 dapps, 60 million NFTs (including those previously issued by Funko, Topps, Atari, and other well-known brands), by connecting their cryptocurrency wallet.
This launch showcases retail innovation in the digital collectibles market and demonstrates how Funko is enabling mainstream shops to enter the developing NFT market in easily accessible and natural ways.
According to Josh Hackbarth, Head of NFT Commercial Development at Warner Bros., "it's been great to witness all the fan excitement surrounding the Funko Digital Pop! Series."
The chance for fans to interact with cherished franchises like DC both physically and online will be provided by the introduction of this new collection of digital collectibles to retail, which will enable an even wider audience.