Web3 and NFTs Shine in Fashion Month 2023

Tanya Sharma
Tanya Sharma Published on September 18, 2023 09:40 PM

Web3 and NFT are Bridging Fashion and Technology for a New Era as Karl Lagerfeld’s Legacy Goes Phygital and Diesel NFT Holders Visit Milan Fashion Week

Web3 and NFTs Shine in Fashion Month 2023
Source: Unsplash

Fashion month is in full swing, and while the physical runways are captivating audiences worldwide, a parallel revolution is taking place in the digital realm.

The fusion of physical and digital, often referred to as 'phygital,' is redefining the fashion landscape. 

In this article, we delve into the latest Web3-powered innovations and NFT activations that are shaping the future of the fashion industry.

Dematerialised's Tribute to Karl Lagerfeld

The Dematerialised, a pioneer in experiential digital goods, recently unveiled its third collaboration with the legendary Karl Lagerfeld.

The 'POP Karl' collection, developed in partnership with Bosa Ceramiche, seamlessly marries physical sculptures with non-fungible tokens (NFTs).

Each sculpture, a limited-edition masterpiece, was accompanied by a unique NFT, along with 177 digital proof of attendance protocols (POAPs) powered by the Lukso blockchain.

This fusion of tangible artistry and blockchain technology culminated in a resounding success, with both sculptures selling out almost instantly.

While the physical allure played a significant role, limited media coverage suggests that this innovative drop might have remained unnoticed by the wider audience.

Diesel and Public Pressure: Empowering NFT Holders

Diesel, a brand synonymous with rebellion and innovation, has embarked on a groundbreaking journey into Web3 with the assistance of Public Pressure. Their collaboration, 'Metamorph,' unveiled 300 Non-fungible tokens (NFTs) across blockchain networks.

Existing Diesel NFT holders were granted early access, offering them an exclusive opportunity to acquire a limited-edition Metamorph watch designed by Diesel's creative director, Glenn Martens.

These NFTs are not just assets; they are gateways to a multisensory experience, each accompanied by a bespoke soundtrack curated by music composer Senjan Jansen.

This venture is a testament to the brand's commitment to youth and subculture, aligning seamlessly with Public Pressure's community-driven ethos.

Fabricant's AI-Powered Leap into Web3

Fresh from its debut at NYFW, The Fabricant, a trailblazer in digital fashion, has embarked on a groundbreaking collaboration with Nvidia's Inception Program.

This partnership aims to revolutionize the fashion production process through the integration of artificial intelligence (AI) and real-time 3D rendering.

By harnessing Nvidia's cutting-edge AI technology, The Fabricant is poised to lead the charge in the digital fashion revolution.

Their strategic approach to collaboration, exemplified by previous partnerships with Unreal Engine and Spatial Labs, underlines the brand's dedication to pushing boundaries and redefining the future of fashion.

Web3, NFTs, and the Future of Fashion

As Fashion Month 2023 unfolds, the convergence of physical and digital realms is rewriting the rules of the fashion industry.

From Diesel's immersive NFT experiences to The Fabricant's pioneering AI-driven designs, innovation is the driving force.

These ventures demonstrate that collaboration and a forward-thinking approach are instrumental in harnessing the power of Web3 and NFTs.

In this dynamic landscape, brands that embrace technology and creative partnerships are poised to shape the future of fashion.




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