Cyber Fashion: A New Market For Virtual Clothing

People buying digital clothes on the internet like NFTs and Cryptos. A new era of the virtual world begins.

We have already seen some of the bizarre things on the Internet and virtual clothing isn’t something strange! Actually, It’s mind-boggling to see buyers can buy anything in the digital world.

A model poses with digital dress via Fashionista

Digital things spice up the internet and it’s strange how people started getting into cyberspace. From postal letters to messages, from paying physically to paying digitally, from stocks to the crypto market and now from real clothes to virtual clothes.

Generation Z is the most trend-conscious generation to date. Because they are today’s target market. It was only a matter of time until sustainability became a marketing tool rather than an ethical ideal.

Cyber Fashion has become a new sensation over social media. People are curious about how they will manage to buy and wear it.

Basically, Digital clothing is like NFTs and works on the blockchain with the same layering and protocol of cryptocurrency. The idea of Virtual Fashion aroused after people started investing in virtual things inevitably.

There will be a time in future where physical contacts will be less and everything will be on your LED screen to serve you.

So how are you going to wear it?

Well, you don’t have to wear it. Yes, you read it right.

You just have to find a genuine seller of virtual clothes and then you have to choose your favourite outfit. You have to send your image and they will edit it on your photo. That’s it. Sounds idiotic right? But people are buying virtual clothes as it trends over the Internet.

From shoes……

To mask……

The Chief executive of a security firm, Richard Ma in San Francisco, spent $9,500 on a dress that is only available online. The Fabricant, a Dutch startup and fashion firm, created the dress using 2-D clothing pattern-cutting tools and 3-D design software. The crew then digitally placed their work onto a photograph of Ma’s wife, Mary Ren, for usage on WeChat and her personal website.

Mary Ren in the digital outfit bought by her husband

How did it start?

Carlings, a Scandinavian shop, launched the world’s first digital-only apparel line in 2018. They introduced a total of 19 items, each of which was sold for £9. Carlings received a photo from customers, and the store’s 3D designers altered the digital apparel to fit the customer. Carlings had a huge success with it.