Despite the government’s anti-crypto stance, McDonald’s China launches its first-ever NFT.

Despite the Chinese government’s tough position on cryptocurrency trading, McDonald’s China has released its first Non-Fungible Token (NFT) called Big Mac Rubik’s Cube. The event is being held to honor McDonald’s 31 years in the Chinese mainland.

McDonald’s China revealed their Big Mac Rubik’s Cube NFTs on October 8th, according to CoinTelegraph, and there are 188 of them to be given away as limited presents to lucky customers and staff. The three-dimensional structure of McDonald’s new office headquarters in Shanghai, China, which was unveiled on the same day, influenced the design of the NFTs.

What’s strange is that it contradicts the Chinese government’s hard position on cryptocurrency transactions.

According to a blog post, each of the NFTs is “unique, indivisible, and cannot be tampered with,” since they are built on the Confluux public blockchain and produced in conjunction with the digital asset development business Cocafe.

This isn’t the first time a fast-food company has done anything like this. Burger King launched their NFT campaign, Keep It Real Meals, in September, which was auctioned on the NFT marketplace, Sweet. Budweiser and Taco Bell were among the first to jump on board early this year.

In August, the popular beer company replaced its Twitter display photo with a hand-drawn beer rocket NFT that it purchased for 8 Ether (approximately Rs. 19,64,054) at the time. The chain also purchased the Ethereum domain name beer.eth for 30 Ether (about Rs. 75,54,055) at the time. Taco Bell made its way into the NFT world earlier this year when it launched the sale of taco-themed GIFs and pictures on the Rarible NFT marketplace.

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