Dolce & Gabbana Dropped Its First Ever NFT Collections

Dolce & Gabbana (D&G), an Italian luxury fashion house, has announced the release of its first NFT collection at the end of this month.

End of this month, Dolce & Gabbana (D&G) will release its debut NFT collection. On the luxury marketplace UNXD, which is based on Polygon, the collection will premiere.

The platform, which was just launched last month, will feature a variety of high-profile NFT offerings.

The ‘Collezione Genesi’ NFT collection was first announced by the legendary fashion house last month. According to Coindesk, the collection will debut at the Alta Moda couture event in Venice on August 28. In addition, the auction will start on September 6.

The fashion label hopes to “bridge the tangible with the metaphysical” with the collection. It will feature goods designed by Domenico Dolce and Stefano Gabbana, the label’s co-founders.

The Venetian-inspired collection will be shown at the upcoming fashion events Alta Moda, Alta Sartoria, and Alta Gioiellleria.

While Alta Moda focuses on high fashion, Alta Sartoria and Alta Gioielleria will focus on exquisite jewellery and luxury formal attire, respectively.

On August 13, D&G and UNXD organised a Twitter Spaces livestream themed “bridging NFTs to the Physical World” in honour of Domenico’s birthday.

“We have a very deep relationship with the house of Dolce & Gabbana and have been working with them for many years. When we proposed the idea to them, we were really enthused by how the team was taken by it. What is important here is that fashion is fundamentally an artistic medium.”— UNXD CEO Shashi Menon


Burberry, for example, debuted at the NFT in June with limited-edition Mythical Games toys. To commemorate Pride Month, Givenchy Parfums, a French luxury fashion business, released NFTs in the same month. KFC Korea, Campbell’s, Budweiser, Denver Beer Company, and Luxury Fragrance Brand Krigler are also participating.

We may expect more brands and companies to join the NFT craze in the near future, given the amazing popularity of NFTs in recent months.

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