CoinDCX hopes to raise awareness about cryptocurrency and establish it as an emerging asset class through its partnership with Amitabh Bachchan.
CoinDCX, a cryptocurrency exchange, has announced Amitabh Bachchan as its first-ever brand ambassador. CoinDCX hopes to raise knowledge about cryptocurrency and popularise it as an emerging asset class as a result of this partnership.
Bachchan will be the face of a new campaign aimed at promoting cryptocurrency as an asset class.
Indians have recently taken a like to investing in cryptocurrency, according to the startup, but there is a need to raise knowledge about safe crypto investments.
In India, the crypto business has grown at an exponential rate over the last few years, with millions of Indians becoming early adopters of the crypto asset class.
People across the country congratulated the crypto exchange to feature one of the legendary personality in their advertisement.
CoinDCX joined the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organisation for the advertising sector, in August to boost confidence and credibility in India’s rapidly growing cryptocurrency and digital asset business.
After obtaining $90 million in a Series C fundraising round led by Facebook co-founder Eduardo Saverin’s B Capital Group and other investors, the exchange recently become India’s first crypto unicorn.
Recently CoinDCX initiated a campaign for providing basic education to mute and deaf people through its new sign language program.
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