High-end brands venture into the realm of NFTs and online gaming.

Spotlight:

  • Burberry and Louis Vuitton, two high-end fashion firms, are using NFTs and gaming to advertise their products.
  • Burberry is launching a “Sharky B” NFT game character, while Louis Vuitton is releasing a game with 30 NFTs, including 10 by Beeple.
  • Gucci is one of the companies said to be considering a launch to capitalize on the NFT hype.

As interest in digital art grows, high-end fashion giants Burberry and Louis Vuitton are resorting to non-fungible tokens and games to promote their businesses.

Burberry announced in a statement on Wednesday that it will release an NFT gaming avatar dubbed “Sharky B” for Mythical Games’ multiplayer online game “Blankos Block Party.” On August 11, the limited-edition character emblazoned with Burberry’s “TB” emblem will be available for purchase in-game.

Burberry’s chief marketing officer, Rob Manley, stated, “Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love,”

Meanwhile, Louis Vuitton introduced a smartphone video game on Wednesday in which users can collect 30 free NFTs by following the brand’s mascot Vivienne around Paris. 10 NFTs by Beeple, the digital artist whose work sold for more than $69 million at auction in March, are included in “Louis: The Game.”

The fashion industry has been attempting to capitalize on the hype around NFTs and their rising popularity to add shine to their names.
In April, Gucci and many other fashion houses told Vogue Business that they were considering creating their own NFTs.

Burberry and Louis Vuitton are embracing digital fashion startups like The Fabricant, which auctioned an NFT for a digital garment called the Iridescence Dress in 2019. It sold for about $10,000 at a period when the NFT market was just getting started.


NFTs are one-of-a-kind digital tokens that reflect real-world assets like artwork, films, and other media. They are collectibles that are built on the blockchain network, which cryptocurrencies like bitcoin are a part of. They are not, however, interchangeable with cryptocurrencies since their worth is distinct.

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