Mastercard has announced the launch of a new initiative for bitcoin and blockchain companies.

Mastercard has updated its Start Path initiative, which is a worldwide startup engagement program aimed at assisting startups in the digital asset, blockchain, and cryptocurrency industries.

The first companies chosen to participate in this program are Domain Money and Uphold, both based in the United States, as well as Swiss SupraOracles and Singaporean STACS, both of which focus on blockchain infrastructure applications; Mintable, a Singaporean non-fungible token (NFT) marketplace; GK8, an Israeli institutional crypto custody platform; and Mintable, a Singaporean non-fungible token (NFT) marketplace.

“As a leading technology player, we believe we can play a key role in digital assets, helping to shape the industry, and provide consumer protections and security,” stated Jess Turner, executive vice president of new digital infrastructure and fintech at Purchase-based Mastercard.

“Part of our role is to forge the future of cryptocurrency, and we’re doing that by bridging mainstream financial principles with digital assets innovations.” continued Jess Turner.

Since its inception in 2014, the Start Path program has attracted more than 250 businesses.

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