NBA star is teaming up with Ethernity Chain to launch his own NFT collection.

In partnership with Ethernity Chain, NBA legend Shaquille O’Neal has announced the introduction of his own collection of non-fungible tokens. The “Shaquille O’Neal: The Eras of Dominance Collection,” which will be available for purchase on October 15, will include five different NFTs featuring sequences from the four-time champion’s playing career with the Los Angeles Lakers, Orlando Magic, and Miami Heat. The NFTs will be hosted on Ethernity, a site that has previously hosted NFTs for athletes, including one for Manny Pacquiao, the recently retired boxer.

According to CoinDesk, buyers of digital collectibles will also receive additional benefits. A private video chat with Shaquille O’Neal, a special pair of shoes, and a dining table reservation at one of his music festivals are among the prizes.


When the Ethereum Layer 2 platform unveiled Muhammad Ali’s collection of NFTs in May, the sportsman took to Twitter to praise Ethernity, which might have been a hint towards a future partnership. Shaquille O’Neal said in an interview with CNBC in early September that he doesn’t want to go into bitcoin until he has a better knowledge of how it works. However, O’Neal did make an official entry later in the month when he purchased two Creature World NFTs, one of which is currently the basketballer’s Twitter profile image.

Meanwhile, Ethernity Chain has been attempting to recruit more athletes to participate in NFTs and boost adoption. In August of this year, the marketplace platform introduced NFTs with Argentine football player Lionel Messi as part of a series dubbed Messiverse. In less than an hour, that launch earned over $3.2 million (approximately Rs. 23.8 crores) in sales and was completely sold out.

Basketball enthusiasts’ NFT market is actually rather large. NBA Top Shot, for example, is a blockchain-based marketplace dedicated to NBA fans who want to purchase, sell, and trade numbered versions of specific, officially licensed video highlights. It launched in 2019.