Katy Perry has become yet another biggest celebrity and an artist to join the growing ranks of the entire crypto craze around the world. She has announced via a tweet that she is launching a series of NFTs (non-fungible tokens) with Theta Labs. It is a platform that streams blockchain videos. Interested individuals can register on the portal. They will receive all the SMS and email notifications when the new collection will be launched.
The collection is going to release some digital collectibles featuring her upcoming play residency at a hotel Resorts World Las Vegas from December 2021. Katty Perry also said that she will have a minority share in Theta Labs through Creative Artists Agency (CAA), her talent agency. After revealing her most awaited NFT project, Katty Perry said, “I’m both excited and curious to be launching my first ever NFTs later this year with Theta Network. This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL experience.”
Katty Perry is not a newbie in this cryptocurrency world. She has even previously posted her infamous “Crypto Claws” picture on Instagram back in the year 2018. The picture showed her nails as the main subject. They were painted in different project logos and thus it was taken as a sign of the top. She is another top celebrity that has joined the NFT hype train. She joined after Lindsay Lohan, Paris Hilton, Snoop Dog, Jay-Z, Mark Cuban (American Entrepreneur), rapper Ja Rule and many more.
Theta Labs Says…
The Las Vegas residency is the first one ever to feature exclusive NFTs that are commemorating the events. This makes them one-of-a-kind NFT collectibles available for Katty Perry’s fans across the world. She has revealed more details on her Twitter account saying “Excited & EyescuriousEyes to be launching my FIRST ever #NFTs later this year w/ @Theta_Network.”
The very same blockchain technology as crypto coins underpins NFTs. Today in the art and entertainment industry, NFTs as digital assets are becoming more popular. Once they are bought by someone, their token is forever stored digitally and they can’t even be edited. Every NFT is unique in its own way. Thus it offers a way to verify the ownership as well as the authenticity of a piece of creative artwork. Theta network is Theta Labs’ very own blockchain. It has collaborated with other celebrity projects as well.
The co-founder and the CEO of Theta Labs, Mitch Liu said, “Working with a global icon like Katy Perry over the next year marks an important inflection point in the Theta Network’s history and a big step towards the global adoption of the Theta blockchain. With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media, and entertainment fans around the world.”
Dropping NFT Sales
Recently, all the NFT sales have dried up. Data and information from NonFungible.com show that sales in each NFT category have highly dropped. On May 3, $102 million worth of NFT sales were made. But, then on June 30, the sale stood only at $1.1 million. That is almost a 99% collapse in sales!
The NFT bubble has burst for now at least. People say that the Bitcoin crash as well as the environmental concerns haven’t helped a bit. However, Perry is still so positive and bold about launching her range of collectible NFTs in a post-hype period.