Sony Pictures & AMC Theatres Partners With WAX Blockchain For Upcoming Spiderman: No Way Home NFT

SYNOPSIS

  • Sony Pictures and AMC theatres have picked Wax, one of the top NFT blockchains.
  • WAX is the most widely used blockchain in the world. It’s over 450,000 daily users and 15 million transactions every day.
  • “We’ve always felt that blockchain technology and NFTs should be accessible to the general public”, says William Quigley, Co-Founder of WAX.

Sony Pictures and AMC theatres have picked Wax, one of the top NFT blockchains, as the official blockchain for their “Spider-Man: No Way Home” NFT Promotion.

The NFT promotion will be a big milestone for the industry. It is the first of its type to be run between a studio and a major cinema exhibitor.

With NFTs growing increasingly popular and the next film’s success in advance ticket sales, making the advertising as accessible as possible was critical.

In this regard, Adam Aron, Chairman of the Board and CEO of AMC Theatres, stated:

“In addition to being environmentally safe, the process for acquiring the NFT had to be user-friendly as well. It’s simple to use, and the WAX Cloud Wallet’s widespread adoption, along with the fact that there are no gas fees for minting, transferring, or receiving NFTs, gave us confidence that everyone, including first-time blockchain users, would be able to take part in the promotion.”

The Growing Craze Of NFTs

WAX has established a comprehensive ecosystem that makes trading with digital assets a straightforward process as anybody can follow. WAX one of the oldest and most important companies in the NFT ecosystem.

The blockchain currently has over 450k daily users and has handled over 15 million transactions, giving it unique insights into how to improve the user experience. The network’s mission, according to William Quigley, Co-Founder of WAX:

“We’ve always felt that blockchain technology and NFTs should be accessible to the general public in an ecologically responsible and user-friendly manner, and we’re honoured that Sony Pictures and AMC Theatres have chosen us for this promotion for what will be the year’s largest film release.”

Quigley wrote in a Tweet following a Tweet by CEO Adam Aron that, “Glad to be supporting AMC’s new Investor Connect NFT on WAX_io. The second WAX_io collaboration with AMC in 2 weeks. AMC shareholders who participate will receive future NFT drops into their WAX cloud wallet.”

WAX is the most widely used blockchain in the world, with over 450,000 daily users and 15 million transactions every day.

It uses just 0.000223 terawatts of energy and emits only 110 tonnes of carbon each year. The Emission is equivalent to roughly 5 individual Americans, and is certified carbon neutral.

In terms of monthly NFT sales volume, it is only second to Ethereum among layer-1 blockchains. With over 8,000,000 user accounts, Wax Cloud Wallet is one of the most extensively usable blockchain wallets in the world.

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