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Adidas Originals joins the metaverse and teams up with NFC athletes.

Adidas Originals has joined a number of other lifestyle brands in entering the metaverse. For its metaverse debut, the business has worked with two non-fungible tokens (NFTs) players — Bored Ape Yacht Club and Pixel Vaults Punks Comic — as well as crypto investor Gmoney. After replacing the official Twitter handle's profile photo with a Bored Ape image, the sportswear company defined the metaverse as a "universe of endless possibilities."
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