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Just days after announcing its entrance into the Metaverse, Adidas announces a Coinbase deal.

Adidas, the worldwide sportswear company, has announced a relationship with Coinbase, a Nasdaq-listed cryptocurrency exchange, in the same week that it opted to invest heavily in a plot of land in The Sandbox, a blockchain-based virtual game environment. While neither release provides any specifics or hints as to whether the two events are connected, it's possible that the firm intends to spend cryptocurrencies in The Sandbox; if that's the case, Coinbase might assist it in making the necessary investment.
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