The Estate of J.R.R. Tolkien forbids a cryptocurrency to be named after the late author and his works.

The family and estate of JRR Tolkien, the famous series’ creator who died in 1973, have prohibited a cryptocurrency named after him. The domain name JRRToken [dot] com, set up earlier this August by Matthew Jensen, a Florida entrepreneur, was “confusingly close” to the trademark owned by the Tolkien estate, according to a panel of the Geneva-based World Intellectual Property Organisation (WIPO). Since then, the WIPO has put a halt to the developer using that name and has gotten an assurance from them to remove any infringing online material.

The estate’s legal bills were paid for an unknown sum, according to Law360. The JRRToken [dot] com domain name and social media profiles related to the currency have been retrieved by the Tolkien estate.

The JRR Token was introduced in August with the frightening phrase “The One Token That Rules Them All,” as previously stated. The coin’s designer, Matthew Jensen of Florida, even splurged on a commercial with actor Billy Boyd, who portrayed Pippin in the Lord of the Rings series and said in the later removed shortly, “Is it possible that they’ll travel to the moon? From there to there.”

The Tolkien estate reacted quickly after becoming aware of the token. The estate pursued legal action, claiming that the token infringed on Tolkien’s trademark rights, and filed a complaint with the World Intellectual Property Organization (WIPO). According to the petition, the token’s domain name was “particularly tailored to deceive internet users into assuming that it and the website to which it connects had some real business link” with Tolkien and his work.

Finally, the administrative panel determined that the name was chosen deliberately since the designers could not have been unaware of Tolkien’s works and had “built a website to profit off the reputation of these works.”

The Tolkien estate’s lawyer, Steven Maier, stated, “Unauthorized parties are not permitted to use the JRR Tolkien name or the material of JRR Tolkien’s literary works, and the Tolkien estate is watchful in this regard. This was a very egregious instance of infringement, and the estate is relieved that it has been resolved amicably.”

JRR Tolkien’s widely-acclaimed literary works, such as The Hobbit and The Lord of the Rings, have been translated into 36 languages and sold an estimated 100 million copies throughout the world.

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