Today’s Commercial of the Day is a bitcoin ad featuring Tom Brady and Gisele Bundchen, who tease NFL rivalries.
NFL quarterback Tom Brady and supermodel Gisele Bundchen have endorsed bitcoin exchange company FTX in a $20 million campaign, and they have one question for everyone: are you in?
Here’s the video tweet posted by Brady on his Twitter account.
The witty commercial, created by recently appointed agency DentsuMB, will air during today’s highly anticipated football season opener between the Tampa Bay Buccaneers and the Dallas Cowboys.
The new commercial is the first in a series of long-form videos based on sports culture, with the goal of bringing bitcoin to a wider audience.
DentsuMB capitalised on some of the NFL’s most heated rivalries, from an appearance by famed New York Jets superfan FiremanEd to the love/hate connection between New England supporters and the seven-time Super Bowl champion.
Brady sarcastically trolled Stephen Curry when Curry went to twitter for taking advice for cryptocurrencies.
Brady and Bundchen may be seen in the video inviting friends and adversaries to join FTX. Brady, who isn’t afraid to poke fun at himself, then goes on to phone someone named “Bill” — a reference to Bill Belichick (head coach of the New England Patriots).
FTX, which was founded in April 2019 by crypto billionaire Sam Bankman-Fried, is rapidly establishing itself as a prominent competitor in the US market. It launched its brand awareness campaign earlier this year, with Brady serving as an ambassador and Bundchen serving as an adviser on environmental and social causes.
THE TWITTER GAME
Sam later tweeted a post regarding the NFT launch and wrote, “Go get em”.
In the lucrative deal, the power couple received an undisclosed amount of cryptocurrency. Recently, the crypto traders teamed up with NBA superstar Stephen Curry, who will serve as a global ambassador and shareholder for the company.
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